ZYMBAWE POLICY OF TOURISM

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ZYMBAWE POLICY OF TOURISM

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Title: ZYMBAWE POLICY OF TOURISM
Author: CHOICE MUSTENA
Abstract: The study explored the effects of Zimbabwe‟s policy environment on domestic tourism performance. Focus was placed on three policies that are land reform, indigenisation policy and the economic policy. A qualitative methodological approach was employed. Interviews were conducted with purposefully selected respondents from Zimbabwe Tourism Authority, Zimbabwe Council of Tourism and two hotels conveniently selected. Data collected was thematically analysed. The major themes that emerged from the study were; policy has affected people‟s wellbeing,employment status and national income. It was concluded that despite the many positives derived from these policies, they have greatly negatively affected the performance of domestic tourism in Zimbabwe. It is therefore recommended that there be a sychronised approach when developing national policies such that they do not promote growth in area whilst destroying other sectors of the economy. Key Words: Indigenisation, Land Reform, Domestic Tourism, Policy *
Date: 2015-06


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